Blue Monday is an easy joke with a serious punchline

Is Blue Monday Marketing dead? Article by Tom Harvey on the YesMore Beverage Marketing Agency Blog. Image of a concrete wall with the words 'PUNCH TODAY IN THE FACE'

Today is ‘Blue Monday’ – theoretically the ‘most depressing’ day of the year – although that’s had some pretty heavy competition over the last year we’ve had. We all know it’s technically pseudoscience, but factors like daylight hours, January weather, the wearing off of Christmas spirit, breaking of diets, dropping out of Dry January and […]

Alcohol Free Drinks we’re loving this Mental Health Awareness Week

Alcohol free drinks such as Lucky Saint alcohol free beer are great for trying during mental health awareness week - YesMore Alcohol Free Marketing Agency

With an increasing amount of time being spent at home, a lot of people seem to be drinking alcohol more and more – perhaps out of  boredom, loneliness, celebration, stress or simply ‘just because’. Whilst there is nothing wrong with having a drink, we feel it’s important to have alcohol free days and to try […]

Alcohol And Mental Health First Aid Training

alcohol and mental health image shows street art paste up poster in new york reading How Are You Really?

Like physical health, we all have mental health, and each are both intertwined.  Just as with physical health, poor mental health can affect each of us in very different ways. So, as part of YesMore Agency’s mission to improve society’s relationship with alcohol, we felt it vitally important to learn more about alcohol and mental […]

BrewDog opened an Alcohol-Free Bar. Punk AF or NBD?

Pint of beer at the BrewDog Alcohol Free bar in Shoreditch, East London

“There’s lactose in this one, is that okay?” might be a common phrase if your friend is a bartender and you’re lactose intolerant. Normally, the only warning a bartender will offer about your pint is when it’s more than £6. But at BrewDog’s latest Dry Jan-friendly offering, ‘BrewDog AF’, a strictly alcohol-free bar, this is […]

Is the Work Christmas Party on the Naughty List?

Graphic illustration of alcoholic work-drinks

Having worked since the age of 16, the phrase ‘work hard play hard’ is something I’m more than familiar with. It’s a shorthand for: the more you work, the more money you have for boozing after work.  When I bagged my first office job in London at the grand old age of 22 (a whole […]

A conscientious approach to mental health in the drinks industry

Couple cheersing with beer at a sunset viewpoint to raise awareness of mental health in the drinks industry

Mental Health In The Drinks Industry Given our work in Social Media and Content, those national, international and world ‘awareness’ days are something we tend to have a love/hate relationship with. We tend to consider them with caution on behalf of the brands we work with – particularly the hallmark holiday days. However, as with […]