Today is ‘Blue Monday’ – theoretically the ‘most depressing’ day of the year – although that’s had some pretty heavy competition over the last year we’ve had. We all know it’s technically pseudoscience, but factors like daylight hours, January weather, the wearing off of Christmas spirit, breaking of diets, dropping out of Dry January and […]
“There’s lactose in this one, is that okay?” might be a common phrase if your friend is a bartender and you’re lactose intolerant. Normally, the only warning a bartender will offer about your pint is when it’s more than £6. But at BrewDog’s latest Dry Jan-friendly offering, ‘BrewDog AF’, a strictly alcohol-free bar, this is […]
I’d class myself as an enthusiast of both gin and cycling, though these two passions don’t often combine – unless we pass a great pub on a day ride. As a cycling purist, I am part of the crowd that has (rightly or wrongly) snubbed the stationary bike craze, led by Peloton, that’s still sweeping […]
We’re bringing you the Top 5 alcohol marketing news for the month of December from new and trending seltzer to Amazon’s new wine range.
Mental Health + Alcohol: Can marketing inspire a positive change in society’s relationship with alcohol?
For those of you that know YesMore Agency, you’ll know that we’re an alcohol marketing agency. What many people don’t (yet) know is that one of the key reasons we specialised in alcohol marketing was to use our expertise and experience to, ultimately, drive a cultural shift in our society’s relationship with drinking alcohol for […]
This Carlsberg article was written by Tony Malcolm, Creative Director and Non-Exec at YesMore Agency. Follow Tony Malcolm on Linkedin here. The word ‘probably’ has served Carlsberg well over the last few decades. It has allowed them to allude that their product actually is the best lager in the world, but of course, the […]
Original article written by Emma Eversham, published in The Morning Advertiser on 15th of February 2019. Please follow the link in the right hand panel under industry news titled, “How Has Pub Marketing Changed?” for the original. There are so many rules around advertising now, be them from the Advertising Standards Authority or the Portman […]
It’s crystal-ball-gazing time. What do you mean you’ve only read 28 Biggest trends to look out for in 2019 pieces throughout the month?! All touting blockchain, something influencery and some nonsense about artisan pisco? That’s nowhere your quota for January. So just in the nick of time before January ends, strap in and come with […]
BOOZE VIEWS: WHY DRY JANUARY CAN BE A GREAT TIME FOR ALCOHOL MARKETERS You’ve got Christmas sewn up – but what about the New Year? While the world at large is going about convincing itself that January is a time of new beginnings, new approaches and new mindsets (as opposed to excess-induced guilt, drudgery and […]
This post first appeared as an email newsletter to our subscribers, who receive 5 top stories from the world of Alcohol Marketing each month – subscribe here to get it in your inbox each month. Your December digest of the latest and greatest from the world of alcohol marketing, by the team at YesMore Agency. YES, YES, […]