Blue Monday is an easy joke with a serious punchline

Is Blue Monday Marketing dead? Article by Tom Harvey on the YesMore Beverage Marketing Agency Blog. Image of a concrete wall with the words 'PUNCH TODAY IN THE FACE'

Today is ‘Blue Monday’ – theoretically the ‘most depressing’ day of the year – although that’s had some pretty heavy competition over the last year we’ve had. We all know it’s technically pseudoscience, but factors like daylight hours, January weather, the wearing off of Christmas spirit, breaking of diets, dropping out of Dry January and […]

BrewDog opened an Alcohol-Free Bar. Punk AF or NBD?

Pint of beer at the BrewDog Alcohol Free bar in Shoreditch, East London

“There’s lactose in this one, is that okay?” might be a common phrase if your friend is a bartender and you’re lactose intolerant. Normally, the only warning a bartender will offer about your pint is when it’s more than £6. But at BrewDog’s latest Dry Jan-friendly offering, ‘BrewDog AF’, a strictly alcohol-free bar, this is […]

Peloton & Aviation Gin: Alcoholism Takes Flight

I’d class myself as an enthusiast of both gin and cycling, though these two passions don’t often combine – unless we pass a great pub on a day ride. As a cycling purist, I am part of the crowd that has (rightly or wrongly) snubbed the stationary bike craze, led by Peloton, that’s still sweeping […]

Carlsberg say their Lager was probably piss

Sausage dog standing on a windowsill drinking beer like a boss

This Carlsberg article was written by Tony Malcolm, Creative Director and Non-Exec at YesMore Agency. Follow Tony Malcolm on Linkedin here.   The word ‘probably’ has served Carlsberg well over the last few decades. It has allowed them to allude that their product actually is the best lager in the world, but of course, the […]

How Has Pub Marketing Changed?

Original article written by Emma Eversham, published in The Morning Advertiser on 15th of February 2019. Please follow the link in the right hand panel under industry news titled, “How Has Pub Marketing Changed?” for the original. There are so many rules around advertising now, be them from the Advertising Standards Authority or the Portman […]

Booze Views: Not another 2019 trends article

Photo by Wyron A

It’s crystal-ball-gazing time. What do you mean you’ve only read 28 Biggest trends to look out for in 2019 pieces throughout the month?! All touting blockchain, something influencery and some nonsense about artisan pisco? That’s nowhere your quota for January. So just in the nick of time before January ends, strap in and come with […]

Booze Views: Why Dry January Can Be a Great Time for Alcohol Marketers

BOOZE VIEWS: WHY DRY JANUARY CAN BE A GREAT TIME FOR ALCOHOL MARKETERS You’ve got Christmas sewn up – but what about the New Year? While the world at large is going about convincing itself that January is a time of new beginnings, new approaches and new mindsets (as opposed to excess-induced guilt, drudgery and […]

Alcohol Marketing News Top 5 Stories: #014 – December

woman holding sparkler on the beach

This post first appeared as an email newsletter to our subscribers, who receive 5 top stories from the world of Alcohol Marketing each month – subscribe here to get it in your inbox each month. Your December digest of the latest and greatest from the world of alcohol marketing, by the team at YesMore Agency. YES, YES, […]