Spirits brands fleeing the Twitter nest

SPIRITS BRANDS ON TWITTER: WHO'S DOING IT BEST?

We’ve done lots of work with spirits brands. So recently we were discussing amongst the team at YesMore whether they are abandoning Twitter. Anecdotally we could feel this was a resounding ‘Yes’ but our inquisitiveness has lead us to strive for a little more concrete evidence than that.

Over the past few weeks we’ve studied hundreds of brand’s social media activity on Twitter. We’ve found that a staggering 42% of spirits brands studied have abandoned Twitter with no tweets in the last month. All the spirits brands are from brand owners such as Diageo, Pernod Ricard, Beam Suntory, Campari Group, Brown Forman, Bacardi and William Grant & Sons.

YesMore have also discovered an incredible amount of spirits brands that haven’t posted in over 3 months. And some haven’t tweeted in over a year. We’ve detailed all our findings in a perfectly skimmable PDF report. You can view it in your browser or download to your device by entering your basic information below.

Included in the findings:

  • The full list of over 100 spirits brands on Twitter
  • A breakdown of which brand owners they belong to
  • The top 5 spirits brands on Twitter
  • The four key factors that have contributed to their success
  • Should you use Twitter?

Most notably, we’ve done some additional analysis on Beefeater, Auchentoshan, Haig Club, Bombay Sapphire and Makers Mark. We’ve shared initial advice on how brands can be more efficient on Twitter with their limited resources and budget, and to get better return on their investment in social media.

Download the findings & advice: Are Spirits Brands Abandoning Twitter?


Read more about YesMore Agency research in The Grocer MagazineBeverage Daily, Campaign Magazine, PR Week, Neat Pour, Marketing Interactive, Digi Day, The Drinks Business, Just DrinksDrinks Bulletin and more.

 

Want to know more about us? Take a look at YesMore Agency services, or contact us on hello@yesmore.co.uk for a free consultation arming you with advice on how to transform your marketing. See some of our Instagram video and cinemagraph content for Grey Goose we produced recently too.

 

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About The Author

Tom Harvey - YesMore Agency

Tom has carved out a career in marketing agencies across disciplines from start-ups and scale-ups to big international businesses.

He’s overseen teams delivering both global and local client work and has spent the latter half of his career coaching 25+ different agencies on how to deliver better results for their clients, and coaching brands on how to get more from their agencies.

Tom’s a sucker for French red wine, so much so that he recently got married in a vineyard near Bordeaux!

If you'd like to get in touch with Tom just email tom@yesmore.co.uk, call his mobile on 07944304761 or connect with Tom Harvey on Linkedin

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