We armed 400+ Be At One staff with a piece of highly engaging GIF content to share nationwide on their social channels. We included training and a step by step guide on how to load GIFs onto various social media channels along with variations of copy to chose from.
Every staff member posted at the exact same time to launch a new cocktail menu in a move we called, The Thunderclap.
“Everyone here is blown away by the work you’re doing for us”