Blue Monday is an easy joke with a serious punchline
Today is ‘Blue Monday’ – theoretically the ‘most depressing’ day of the year – although that’s had some pretty heavy competition over the last year we’ve had. We all know it’s technically pseudoscience, but factors like daylight hours, January weather, the wearing off of Christmas spirit, breaking of diets, dropping out of Dry January and […]
Responsible Drinking Campaigns – YesMore’s Rundown for Mental Health Awareness Week
This Mental Health Awareness Week we’ll be taking a look at some of our favourite responsible drinking campaigns that promote alcohol. The question is, what IS responsible drinking? In this case it’s anything from encouraging you to try more low and no alcoholic drinks to simply taking more pride in your drinking choices. Let’s get […]
Alcohol And Mental Health First Aid Training
Like physical health, we all have mental health, and each are both intertwined. Just as with physical health, poor mental health can affect each of us in very different ways. So, as part of YesMore Agency’s mission to improve society’s relationship with alcohol, we felt it vitally important to learn more about alcohol and mental […]
Marketing advice for drinks retailers, off-licences and bottle shops during (and after) Coronavirus
Off-licences are allowed to continue trading via collection, takeaway and delivery according to latest government instructions for the Coronavirus crisis. Whilst this is great for businesses in the drinks industry and also for the British public, it also creates risks for consumers who may be more likely than ever to over consume and put themselves […]
Is the Work Christmas Party on the Naughty List?
Having worked since the age of 16, the phrase ‘work hard play hard’ is something I’m more than familiar with. It’s a shorthand for: the more you work, the more money you have for boozing after work. When I bagged my first office job in London at the grand old age of 22 (a whole […]
Peloton & Aviation Gin: Alcoholism Takes Flight
I’d class myself as an enthusiast of both gin and cycling, though these two passions don’t often combine – unless we pass a great pub on a day ride. As a cycling purist, I am part of the crowd that has (rightly or wrongly) snubbed the stationary bike craze, led by Peloton, that’s still sweeping […]
Podcast Review: Not Another Mummy: Rosamund Dean & Clemmie Telford On Mindful Drinking & Sobriety As A Parent
Mother’s ruin. #Wineoclock. Drinking and parenthood – specifically, motherhood, have a long and not always very proud history. The ‘glass of wine once the kids are in bed’ trope isn’t just a stereotype – it’s a fairly accurate description of evenings when you’ve got children. The excellent Not Another Mummy Podcast tackled this issue […]
A conscientious approach to mental health in the drinks industry
Mental Health In The Drinks Industry Given our work in Social Media and Content, those national, international and world ‘awareness’ days are something we tend to have a love/hate relationship with. We tend to consider them with caution on behalf of the brands we work with – particularly the hallmark holiday days. However, as with […]
Mental Health + Alcohol: Can marketing inspire a positive change in society’s relationship with alcohol?
For those of you that know YesMore Agency, you’ll know that we’re an alcohol marketing agency. What many people don’t (yet) know is that one of the key reasons we specialised in alcohol marketing was to use our expertise and experience to, ultimately, drive a cultural shift in our society’s relationship with drinking alcohol for […]