What Low & No Means For Short & Strong

Recently this piece featured in Drinks International, you can read it below (obviously!) or here on the Drinks International site itself Low and no: How brands can adapt The changes the “low and no” market bring to the table are numerous as well as vast. The impact this is having on classic “shots” brands could […]

Booze Views: The verdict on Coca-Cola’s premium mixer play

Just look at the bottle though. And that label. It’s got the batch number on it. It’s got the stretchy, all-caps sans serif, orientation-at-right-angles thing going on with the type. So craft. So premium. I’ll take a moment out from being facetious and jumping straight on the damned-if-they-do bandwagon to say upfront that there’s a […]

Your Favourite Label 004 ~ Hamish Campbell, Seedlip

It’s January! I’m sure I don’t need to tell you that, you’re well aware what month we’re in. I’m sure you’re also well aware of this particular months growing trend… Starting the year “dry” is increasing in popularity each time it comes round. Not to mention the growth in low and no alcohol as a […]

Booze Views: Why this could be the winter of the gin toddy

Gin lovers might be holding out for summer’s last hurrah, but you can bet your sweet copa glass that alcohol marketers have their sights set firmly on what you’re going to be warming up with this winter. And I think conditions are set for the spectacular return of a Dickensian favourite. You don’t need to […]

Spirits Brands On Twitter

Spirits brands who have abandoned Twitter

We’ve done lots of work with spirits brands. So recently we were discussing amongst the team at YesMore whether they are abandoning Twitter. Anecdotally we could feel this was a resounding ‘Yes’ but our inquisitiveness has lead us to strive for a little more concrete evidence than that. Over the past few weeks we’ve studied hundreds of […]

Label Design Trends To Have On Your Radar Right Now

  The year I’m sure has already brought in the taste of a new gin, wine, whisky or beer for you right? Out of interest, what made you adventure away from the norm (besides a recommend) was it the label design? Yeah it was! It’s ok, our heads are turning too. While it’s easy to […]