Alcohol MarketingTop 5 Stories: #012 – October

Alcohol Marketing Top 5 header image of Regal Rogue bottle in sunshine in Saint Tropez in France

Your October digest of the latest and greatest from the world of alcohol marketing, by the team at YesMore Agency. This post first appeared as an email newsletter to our subscribers, who receive 5 top stories from the world of Alcohol Marketing each month – subscribe here. REGAL ROGUE TAKES ON SPRITZ SCENE WITH GLOBAL SOCIAL […]

Booze Views: Why this could be the winter of the gin toddy

Gin lovers might be holding out for summer’s last hurrah, but you can bet your sweet copa glass that alcohol marketers have their sights set firmly on what you’re going to be warming up with this winter. And I think conditions are set for the spectacular return of a Dickensian favourite. You don’t need to […]

YesMore Turns 1 Year Old!

YesMore is one whole year old! So we just wanted to share a few highlights, amusing stories and an overview of what we’ve done in our first year of what most people call business. We call it a rollercoaster ride of ups, downs, receipts (literally everywhere), meeting cool people, doing great work and occasionally screaming […]

The Budweiser Ad: US Beer Invades Russian World Cup

So InBev has unveiled its biggest ever spend for their latest Budweiser ad to feature globally during the Football World Cup 2018. Not surprising, considering an estimated 3.2 billion people will be tuning in worldwide, making it the most viewed event in human history. There’s a lot riding on this in the current political climate, […]

Spirits Brands On Twitter

Spirits brands who have abandoned Twitter

We’ve done lots of work with spirits brands. So recently we were discussing amongst the team at YesMore whether they are abandoning Twitter. Anecdotally we could feel this was a resounding ‘Yes’ but our inquisitiveness has lead us to strive for a little more concrete evidence than that. Over the past few weeks we’ve studied hundreds of […]

Label Design Trends To Have On Your Radar Right Now

  The year I’m sure has already brought in the taste of a new gin, wine, whisky or beer for you right? Out of interest, what made you adventure away from the norm (besides a recommend) was it the label design? Yeah it was! It’s ok, our heads are turning too. While it’s easy to […]

Crafting An Island

  On my recent travels I met with Garrett Marrero, founder of Maui Brewing to chat changes in industry, where it all started and of course brewing in paradise.     So where did the idea for Maui Brewing come from?   Maui Brewing was born from the simple idea of creating a truly authentic […]

Why Alcohol Marketing Is Our Niche

  For as far back as I can remember I’ve always wanted to brew beer. Now this in 2017 can be seen as a pretty hipster statement, so I won’t bother stating that I was brewing beer “before it was cool” at risk of worsening that tone. But I do tend to say that a […]

Our latest venture… YesMore Agency – alcohol marketing from grain to glass

YesMore Agency - Alcohol marketing from grain to glass

Wow, it’s finally happened. We’ve been talking about this since we met at university, throughout working together in bars in our earlier years, whilst working together for some of the world’s’ biggest alcohol brands and now I’m very proud to announce that I’ve gone into business with my best mate Dan Hooper. Introducing our latest […]