Having worked since the age of 16, the phrase ‘work hard play hard’ is something I’m more than familiar with. It’s a shorthand for: the more you work, the more money you have for boozing after work. When I bagged my first office job in London at the grand old age of 22 (a whole […]
I’d class myself as an enthusiast of both gin and cycling, though these two passions don’t often combine – unless we pass a great pub on a day ride. As a cycling purist, I am part of the crowd that has (rightly or wrongly) snubbed the stationary bike craze, led by Peloton, that’s still sweeping […]
Podcast Review: Not Another Mummy: Rosamund Dean & Clemmie Telford On Mindful Drinking & Sobriety As A Parent
Mother’s ruin. #Wineoclock. Drinking and parenthood – specifically, motherhood, have a long and not always very proud history. The ‘glass of wine once the kids are in bed’ trope isn’t just a stereotype – it’s a fairly accurate description of evenings when you’ve got children. The excellent Not Another Mummy Podcast tackled this issue […]
Mental Health In The Drinks Industry Given our work in Social Media and Content, those national, international and world ‘awareness’ days are something we tend to have a love/hate relationship with. We tend to consider them with caution on behalf of the brands we work with – particularly the hallmark holiday days. However, as with […]
Mental Health + Alcohol: Can marketing inspire a positive change in society’s relationship with alcohol?
For those of you that know YesMore Agency, you’ll know that we’re an alcohol marketing agency. What many people don’t (yet) know is that one of the key reasons we specialised in alcohol marketing was to use our expertise and experience to, ultimately, drive a cultural shift in our society’s relationship with drinking alcohol for […]