Marketing advice for drinks retailers, off-licences and bottle shops during (and after) Coronavirus
Off-licences are allowed to continue trading via collection, takeaway and delivery according to latest government instructions for the Coronavirus crisis. Whilst this is great for businesses in the drinks industry and also for the British public, it also creates risks for consumers who may be more likely than ever to over consume and put themselves […]
Working From Home – 10 Tips From A Remote Working Agency
Working from home is tough, even for companies like us which are built for remote working and flexible working as standard. We totally get it. Whilst we have workspaces in London and California for getting together and collaborating, we’ve been working from home regularly for 3 years since YesMore begun. So here’s our best advice […]
Is the Work Christmas Party on the Naughty List?
Having worked since the age of 16, the phrase ‘work hard play hard’ is something I’m more than familiar with. It’s a shorthand for: the more you work, the more money you have for boozing after work. When I bagged my first office job in London at the grand old age of 22 (a whole […]
Peloton & Aviation Gin: Alcoholism Takes Flight
I’d class myself as an enthusiast of both gin and cycling, though these two passions don’t often combine – unless we pass a great pub on a day ride. As a cycling purist, I am part of the crowd that has (rightly or wrongly) snubbed the stationary bike craze, led by Peloton, that’s still sweeping […]
Integrating work and parenting into a life that works for me
Whilst I was pregnant with my son, maternity leave could not come soon enough. I couldn’t wait for parenting and to spend a year going for copious amounts of coffee and lunch dates, gushing over the cute, tiny human clothes, coo-ing over my first born, and taking some me-time. It was fair to say, I […]
Podcast Review: Not Another Mummy: Rosamund Dean & Clemmie Telford On Mindful Drinking & Sobriety As A Parent
Mother’s ruin. #Wineoclock. Drinking and parenthood – specifically, motherhood, have a long and not always very proud history. The ‘glass of wine once the kids are in bed’ trope isn’t just a stereotype – it’s a fairly accurate description of evenings when you’ve got children. The excellent Not Another Mummy Podcast tackled this issue […]
A conscientious approach to mental health in the drinks industry
Mental Health In The Drinks Industry Given our work in Social Media and Content, those national, international and world ‘awareness’ days are something we tend to have a love/hate relationship with. We tend to consider them with caution on behalf of the brands we work with – particularly the hallmark holiday days. However, as with […]
Mental Health + Alcohol: Can marketing inspire a positive change in society’s relationship with alcohol?
For those of you that know YesMore Agency, you’ll know that we’re an alcohol marketing agency. What many people don’t (yet) know is that one of the key reasons we specialised in alcohol marketing was to use our expertise and experience to, ultimately, drive a cultural shift in our society’s relationship with drinking alcohol for […]
Do More Work, Don’t Go Into the Office. Our Take On Remote Working.
“Remote working” – one of the buzz phrases of our decade. Some see it as the lazy millennial’s way to avoid “real” work, others see it as an innovative way to be more productive, efficient and deliver better quality work as a whole. Either way, as I write this article I’m remote working from the […]
Drink Responsibly & Mindfully: Joining The Boos Aimed At The Booze Companies
This article was originally written and published in the November 2018 issue of River Tribe magazine. Read it in their online edition here. I have worked in the advertising industry for many years now going back to the early eighties. I have worked for drink companies to help them promote their products and yes, letting the […]
