Booze Views: The verdict on Coca-Cola’s premium mixer play

Just look at the bottle though. And that label. It’s got the batch number on it. It’s got the stretchy, all-caps sans serif, orientation-at-right-angles thing going on with the type. So craft. So premium. I’ll take a moment out from being facetious and jumping straight on the damned-if-they-do bandwagon to say upfront that there’s a […]