Carlsberg say their Lager was probably piss

Sausage dog standing on a windowsill drinking beer like a boss

This Carlsberg article was written by Tony Malcolm, Creative Director and Non-Exec at YesMore Agency. Follow Tony Malcolm on Linkedin here.   The word ‘probably’ has served Carlsberg well over the last few decades. It has allowed them to allude that their product actually is the best lager in the world, but of course, the […]

How Has Pub Marketing Changed?

Original article written by Emma Eversham, published in The Morning Advertiser on 15th of February 2019. Please follow the link in the right hand panel under industry news titled, “How Has Pub Marketing Changed?” for the original. There are so many rules around advertising now, be them from the Advertising Standards Authority or the Portman […]

Booze Views: Not another 2019 trends article

Photo by Wyron A

It’s crystal-ball-gazing time. What do you mean you’ve only read 28 Biggest trends to look out for in 2019 pieces throughout the month?! All touting blockchain, something influencery and some nonsense about artisan pisco? That’s nowhere your quota for January. So just in the nick of time before January ends, strap in and come with […]

Booze Views: Why Dry January Can Be a Great Time for Alcohol Marketers

BOOZE VIEWS: WHY DRY JANUARY CAN BE A GREAT TIME FOR ALCOHOL MARKETERS You’ve got Christmas sewn up – but what about the New Year? While the world at large is going about convincing itself that January is a time of new beginnings, new approaches and new mindsets (as opposed to excess-induced guilt, drudgery and […]

Alcohol Marketing News Top 5 Stories: #014 – December

woman holding sparkler on the beach

This post first appeared as an email newsletter to our subscribers, who receive 5 top stories from the world of Alcohol Marketing each month – subscribe here to get it in your inbox each month. Your December digest of the latest and greatest from the world of alcohol marketing, by the team at YesMore Agency. YES, YES, […]

Drink Responsibly & Mindfully: Joining The Boos Aimed At The Booze Companies

Image of homeless person sleeping under street art that reads "you are going to be fine"

  This article was originally written and published in the November 2018 issue of River Tribe magazine. Read it in their online edition here.   I  have worked in the advertising industry for many years now going back to the early eighties. I have worked for drink companies to help them promote their products and yes, letting the […]

Alcohol Marketing News Top 5 Stories: #013 – November

brendan-church-future-of-pubs-yesmore-agency

This post first appeared as an email newsletter to our subscribers, who receive 5 top stories from the world of Alcohol Marketing each month – subscribe here to get it in your inbox each month. Your November digest of the latest and greatest from the world of alcohol marketing, by the team at YesMore Agency. YOUNG PEOPLE […]

Why Young Teetotallers Could Be Great For Pub Culture

Pint of lager on the bar at a pub

A national institution is in crisis. We teeter on the precipice of a watershed moment in the UK’s national identity so calamitous, and with such all-encompassing consequences at every level of society and the national consciousness, that it threatens to rift apart the very fabric of our collective psyche and our ideas of what it […]

Alcohol MarketingTop 5 Stories: #012 – October

Alcohol Marketing Top 5 header image of Regal Rogue bottle in sunshine in Saint Tropez in France

Your October digest of the latest and greatest from the world of alcohol marketing, by the team at YesMore Agency. This post first appeared as an email newsletter to our subscribers, who receive 5 top stories from the world of Alcohol Marketing each month – subscribe here. REGAL ROGUE TAKES ON SPRITZ SCENE WITH GLOBAL SOCIAL […]