Your Favourite Label 006 ~ Kevin Benishek of Magpie Brewing Co.

  This week I spoke with Kevin Benishek. Kevin is now the Creative Director at MuteHouse, previously the creative mind behind the ever expanding Magpie Brewing Co brand of South Korea. Magpie is arguable the most popular craft beer spot in Seoul. Founded by four friends in 2011 in a qut alley in Seoul, Magpie […]

What Low & No Means For Short & Strong

Recently this piece featured in Drinks International, you can read it below (obviously!) or here on the Drinks International site itself Low and no: How brands can adapt The changes the “low and no” market bring to the table are numerous as well as vast. The impact this is having on classic “shots” brands could […]

The Alcohol Issue, Part One

STUDENT ALCOHOL ATTITUDES, BEHAVIOURS & RELATIONSHIP Students are drinking less. We know this. But how is this affecting the life of the typical student? The Alcohol Issue is a result of seven focus groups, a nationwide survey and interviews with prominent figures from across the alcohol industry to discover the truth behind student attitudes towards […]

Booze Views: The verdict on Coca-Cola’s premium mixer play

Just look at the bottle though. And that label. It’s got the batch number on it. It’s got the stretchy, all-caps sans serif, orientation-at-right-angles thing going on with the type. So craft. So premium. I’ll take a moment out from being facetious and jumping straight on the damned-if-they-do bandwagon to say upfront that there’s a […]

Carlsberg say their Lager was probably piss

Sausage dog standing on a windowsill drinking beer like a boss

This Carlsberg article was written by Tony Malcolm, Creative Director and Non-Exec at YesMore Agency. Follow Tony Malcolm on Linkedin here.   The word ‘probably’ has served Carlsberg well over the last few decades. It has allowed them to allude that their product actually is the best lager in the world, but of course, the […]

How Has Pub Marketing Changed?

Original article written by Emma Eversham, published in The Morning Advertiser on 15th of February 2019. Please follow the link in the right hand panel under industry news titled, “How Has Pub Marketing Changed?” for the original. There are so many rules around advertising now, be them from the Advertising Standards Authority or the Portman […]

Booze Views: Not another 2019 trends article

Photo by Wyron A

It’s crystal-ball-gazing time. What do you mean you’ve only read 28 Biggest trends to look out for in 2019 pieces throughout the month?! All touting blockchain, something influencery and some nonsense about artisan pisco? That’s nowhere your quota for January. So just in the nick of time before January ends, strap in and come with […]

Booze Views: Why Dry January Can Be a Great Time for Alcohol Marketers

BOOZE VIEWS: WHY DRY JANUARY CAN BE A GREAT TIME FOR ALCOHOL MARKETERS You’ve got Christmas sewn up – but what about the New Year? While the world at large is going about convincing itself that January is a time of new beginnings, new approaches and new mindsets (as opposed to excess-induced guilt, drudgery and […]