How to go viral: Social Media Agency Case Study

Dead Dogfish caught in a net on Brighton beach with beach huts in the background

I’ve worked in one social media agency or another since the early days, when Facebook and Twitter had just come to the UK, and “How To Go Viral” was in every client brief. It was a time when PR and ad agencies were offering ‘the social media’ as a bolt on to their services. I […]

The Best Dry January Campaigns of 2020

≥≤ SThis article was first featured on Beverage Daily on the 6th of February 2020. You can take a read of the article there by following this link. ‘Dry January’ creates an opportunity for low and no alcohol brands to jump-start momentum for the year ahead. Dan Hooper, co-founder and director of client services at […]

Superbowl LIV Alcohol Ads – Beer Brands Take Over

As you might have guessed the major beer brands turned up in for this year’s Superbowl LIV, with all six booze ads featured in the breaks coming from major breweries. In fact, the only non-beer product advertised this year was Bud Light’s Hard Seltzer (called it). Here’s a quick rundown of the highs and lows […]

BrewDog opened an Alcohol-Free Bar. Punk AF or NBD?

Pint of beer at the BrewDog Alcohol Free bar in Shoreditch, East London

“There’s lactose in this one, is that okay?” might be a common phrase if your friend is a bartender and you’re lactose intolerant. Normally, the only warning a bartender will offer about your pint is when it’s more than £6. But at BrewDog’s latest Dry Jan-friendly offering, ‘BrewDog AF’, a strictly alcohol-free bar, this is […]

Peloton & Aviation Gin: Alcoholism Takes Flight

I’d class myself as an enthusiast of both gin and cycling, though these two passions don’t often combine – unless we pass a great pub on a day ride. As a cycling purist, I am part of the crowd that has (rightly or wrongly) snubbed the stationary bike craze, led by Peloton, that’s still sweeping […]

Voting Punk: Should Food & Drink Brands Get Political?

Twas the night before the election, and all through the land, brands were wondering what to do about politics. OK, it’s not very poetic. But we’re starting to notice more food and drink/hospitality companies getting involved with politics – either intentionally, with a political aim (Brewdog offering free pints to voters; Wetherspoons promoting Brexit) or […]

Your Favourite Label 006 ~ Kevin Benishek of Magpie Brewing Co.

  This week I spoke with Kevin Benishek. Kevin is now the Creative Director at MuteHouse, previously the creative mind behind the ever expanding Magpie Brewing Co brand of South Korea. Magpie is arguable the most popular craft beer spot in Seoul. Founded by four friends in 2011 in a qut alley in Seoul, Magpie […]

What Low & No Means For Short & Strong

Recently this piece featured in Drinks International, you can read it below (obviously!) or here on the Drinks International site itself Low and no: How brands can adapt The changes the “low and no” market bring to the table are numerous as well as vast. The impact this is having on classic “shots” brands could […]

The Alcohol Issue, Part One

STUDENT ALCOHOL ATTITUDES, BEHAVIOURS & RELATIONSHIP Students are drinking less. We know this. But how is this affecting the life of the typical student? The Alcohol Issue is a result of seven focus groups, a nationwide survey and interviews with prominent figures from across the alcohol industry to discover the truth behind student attitudes towards […]