I’d class myself as an enthusiast of both gin and cycling, though these two passions don’t often combine – unless we pass a great pub on a day ride. As a cycling purist, I am part of the crowd that has (rightly or wrongly) snubbed the stationary bike craze, led by Peloton, that’s still sweeping […]
Twas the night before the election, and all through the land, brands were wondering what to do about politics. OK, it’s not very poetic. But we’re starting to notice more food and drink/hospitality companies getting involved with politics – either intentionally, with a political aim (Brewdog offering free pints to voters; Wetherspoons promoting Brexit) or […]
We’re bringing you the Top 5 alcohol marketing news for the month of December from new and trending seltzer to Amazon’s new wine range.
This week I spoke with Kevin Benishek. Kevin is now the Creative Director at MuteHouse, previously the creative mind behind the ever expanding Magpie Brewing Co brand of South Korea. Magpie is arguable the most popular craft beer spot in Seoul. Founded by four friends in 2011 in a qut alley in Seoul, Magpie […]
Recently this piece featured in Drinks International, you can read it below (obviously!) or here on the Drinks International site itself Low and no: How brands can adapt The changes the “low and no” market bring to the table are numerous as well as vast. The impact this is having on classic “shots” brands could […]
STUDENT ALCOHOL ATTITUDES, BEHAVIOURS & RELATIONSHIP Students are drinking less. We know this. But how is this affecting the life of the typical student? The Alcohol Issue is a result of seven focus groups, a nationwide survey and interviews with prominent figures from across the alcohol industry to discover the truth behind student attitudes towards […]
Just look at the bottle though. And that label. It’s got the batch number on it. It’s got the stretchy, all-caps sans serif, orientation-at-right-angles thing going on with the type. So craft. So premium. I’ll take a moment out from being facetious and jumping straight on the damned-if-they-do bandwagon to say upfront that there’s a […]
Mental Health + Alcohol: Can marketing inspire a positive change in society’s relationship with alcohol?
For those of you that know YesMore Agency, you’ll know that we’re an alcohol marketing agency. What many people don’t (yet) know is that one of the key reasons we specialised in alcohol marketing was to use our expertise and experience to, ultimately, drive a cultural shift in our society’s relationship with drinking alcohol for […]
This Carlsberg article was written by Tony Malcolm, Creative Director and Non-Exec at YesMore Agency. Follow Tony Malcolm on Linkedin here. The word ‘probably’ has served Carlsberg well over the last few decades. It has allowed them to allude that their product actually is the best lager in the world, but of course, the […]
Original article written by Emma Eversham, published in The Morning Advertiser on 15th of February 2019. Please follow the link in the right hand panel under industry news titled, “How Has Pub Marketing Changed?” for the original. There are so many rules around advertising now, be them from the Advertising Standards Authority or the Portman […]