With an increasing amount of time being spent at home, a lot of people seem to be drinking alcohol more and more – perhaps out of boredom, loneliness, celebration, stress or simply ‘just because’. Whilst there is nothing wrong with having a drink, we feel it’s important to
This Mental Health Awareness Week we’ll be taking a look at some of our favourite responsible drinking campaigns that promote alcohol. The question is, what IS responsible drinking? In this case it’s anything from encouraging you to try more low and no alcoholic drinks to simply taking more
Like physical health, we all have mental health, and each are both intertwined. Just as with physical health, poor mental health can affect each of us in very different ways. So, as part of YesMore Agency’s mission to improve society’s relationship with alcohol, we felt it vitally important
You’d be forgiven for missing the link between hard seltzer and big beer brands. But big beer has been having quite the identity crisis over the last decade or so and nowhere have we seen more evidence of this than the new product releases hitting the shelves in
Off-licences are allowed to continue trading via collection, takeaway and delivery according to latest government instructions for the Coronavirus crisis. Whilst this is great for businesses in the drinks industry and also for the British public, it also creates risks for consumers who may be more likely than
Working from home is tough, even for companies like us which are built for remote working and flexible working as standard. We totally get it. Whilst we have workspaces in London and California for getting together and collaborating, we’ve been working from home regularly for 3 years since
Marketing advice during coronavirus: On Trade, Pub, Bar & Restaurant marketing advice during Coronavirus (COVID-19) might not be front of mind right now. However it is, of course, making a massive impact on all industries across all sectors right now, and will continue to do so for many
Given the latest government advice for Coronavirus (COVID-19), YesMore Agency has provided all our clients with strategic advice for drinks marketing during this uncertain time. We’ve had an incredible response. With all our clients being incredibly grateful for the clear direction amidst such an unclear future. SO, to
I’ve worked in one social media agency or another since the early days, when Facebook and Twitter had just come to the UK, and “How To Go Viral” was in every client brief. It was a time when PR and ad agencies were offering ‘the social media’ as
≥≤ SThis article was first featured on Beverage Daily on the 6th of February 2020. You can take a read of the article there by following this link. ‘Dry January’ creates an opportunity for low and no alcohol brands to jump-start momentum for the year ahead. Dan Hooper,
As you might have guessed the major beer brands turned up in for this year’s Superbowl LIV, with all six booze ads featured in the breaks coming from major breweries. In fact, the only non-beer product advertised this year was Bud Light’s Hard Seltzer (called it). We’re a
“There’s lactose in this one, is that okay?” might be a common phrase if your friend is a bartender and you’re lactose intolerant. Normally, the only warning a bartender will offer about your pint is when it’s more than £6. But at BrewDog’s latest Dry Jan-friendly offering, ‘BrewDog
Having worked since the age of 16, the phrase ‘work hard play hard’ is something I’m more than familiar with. It’s a shorthand for: the more you work, the more money you have for boozing after work. When I bagged my first office job in London at the
I’d class myself as an enthusiast of both gin and cycling, though these two passions don’t often combine – unless we pass a great pub on a day ride. As a cycling purist, I am part of the crowd that has (rightly or wrongly) snubbed the stationary bike
Twas the night before the election, and all through the land, brands were wondering what to do about politics. OK, it’s not very poetic. But we’re starting to notice more food and drink/hospitality companies getting involved with politics – either intentionally, with a political aim (Brewdog offering free
Whilst I was pregnant with my son, maternity leave could not come soon enough. I couldn’t wait for parenting and to spend a year going for copious amounts of coffee and lunch dates, gushing over the cute, tiny human clothes, coo-ing over my first born, and taking some
We’re bringing you the Top 5 alcohol marketing news for the month of December from new and trending seltzer to Amazon’s new wine range.
Mother’s ruin. #Wineoclock. Drinking and parenthood – specifically, motherhood, have a long and not always very proud history. The ‘glass of wine once the kids are in bed’ trope isn’t just a stereotype – it’s a fairly accurate description of evenings when you’ve got children. The excellent
