This month I sat down to talk about the design process from paper to can with KCBC’s very own Creative Director, Earl Holloway. Earl has been designing can art for the brewery for a few years now. He took the time to share a few tips ‘n’ tricks
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Gin lovers might be holding out for summer’s last hurrah, but you can bet your sweet copa glass that alcohol marketers have their sights set firmly on what you’re going to be warming up with this winter. And I think conditions are set for the spectacular return of
In the first of a monthly op-ed series on all things alcohol marketing, guest writer Rich looks at why craft lager isn’t quite set to take the world by storm.
YesMore is one whole year old! So we just wanted to share a few highlights, amusing stories and an overview of what we’ve done in our first year of what most people call business. We call it a rollercoaster ride of ups, downs, receipts (literally everywhere), meeting cool
So InBev has unveiled its biggest ever spend for their latest Budweiser ad to feature globally during the Football World Cup 2018. Not surprising, considering an estimated 3.2 billion people will be tuning in worldwide, making it the most viewed event in human history. There’s a lot riding
We’ve done lots of work with spirits brands. So recently we were discussing amongst the team at YesMore whether they are abandoning Twitter. Anecdotally we could feel this was a resounding ‘Yes’ but our inquisitiveness has lead us to strive for a little more concrete evidence than that. Over the
The year I’m sure has already brought in the taste of a new gin, wine, whisky or beer for you right? Out of interest, what made you adventure away from the norm (besides a recommend) was it the label design? Yeah it was! It’s ok, our heads
On my recent travels I met with Garrett Marrero, founder of Maui Brewing to chat changes in industry, where it all started and of course brewing in paradise. So where did the idea for Maui Brewing come from? Maui Brewing was born from the
Last week I had the fortune of attending an event about gender inequality in the creative industry: The Lost Girls. It. Was. Eye opening. Curated and hosted by Kathryn Ellis, she presented key findings from her research on the gender split in the creative industry. It’s obviously a hot
I’ll be honest, we like to party. To be even more honest, we love throwing parties. From bouncy castle rooms to indoor fireworks, it’s sort of a hobby. So when our client Be At One wanted an event to launch their damn fine new cocktail menu, we had our
For as far back as I can remember I’ve always wanted to brew beer. Now this in 2017 can be seen as a pretty hipster statement, so I won’t bother stating that I was brewing beer “before it was cool” at risk of worsening that tone. But
Wow, it’s finally happened. We’ve been talking about this since we met at university, throughout working together in bars in our earlier years, whilst working together for some of the world’s’ biggest alcohol brands and now I’m very proud to announce that I’ve gone into business with my
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