Carlsberg say their Lager was probably piss

Sausage dog standing on a windowsill drinking beer like a boss

This Carlsberg article was written by Tony Malcolm, Creative Director and Non-Exec at YesMore Agency. Follow Tony Malcolm on Linkedin here.   The word ‘probably’ has served Carlsberg well over the last few decades. It has allowed them to allude that their product actually is the best lager in the world, but of course, the […]

Drink Responsibly & Mindfully: Joining The Boos Aimed At The Booze Companies

Image of homeless person sleeping under street art that reads "you are going to be fine"

  This article was originally written and published in the November 2018 issue of River Tribe magazine. Read it in their online edition here.   I  have worked in the advertising industry for many years now going back to the early eighties. I have worked for drink companies to help them promote their products and yes, letting the […]

The Budweiser Ad: US Beer Invades Russian World Cup

So InBev has unveiled its biggest ever spend for their latest Budweiser ad to feature globally during the Football World Cup 2018. Not surprising, considering an estimated 3.2 billion people will be tuning in worldwide, making it the most viewed event in human history. There’s a lot riding on this in the current political climate, […]