Just look at the bottle though. And that label. It’s got the batch number on it. It’s got the stretchy, all-caps sans serif, orientation-at-right-angles thing going on with the type. So craft. So premium. I’ll take a moment out from being facetious and jumping straight on the damned-if-they-do bandwagon to say upfront that there’s a […]
It’s crystal-ball-gazing time. What do you mean you’ve only read 28 Biggest trends to look out for in 2019 pieces throughout the month?! All touting blockchain, something influencery and some nonsense about artisan pisco? That’s nowhere your quota for January. So just in the nick of time before January ends, strap in and come with […]
BOOZE VIEWS: WHY DRY JANUARY CAN BE A GREAT TIME FOR ALCOHOL MARKETERS You’ve got Christmas sewn up – but what about the New Year? While the world at large is going about convincing itself that January is a time of new beginnings, new approaches and new mindsets (as opposed to excess-induced guilt, drudgery and […]
A national institution is in crisis. We teeter on the precipice of a watershed moment in the UK’s national identity so calamitous, and with such all-encompassing consequences at every level of society and the national consciousness, that it threatens to rift apart the very fabric of our collective psyche and our ideas of what it […]
Gin lovers might be holding out for summer’s last hurrah, but you can bet your sweet copa glass that alcohol marketers have their sights set firmly on what you’re going to be warming up with this winter. And I think conditions are set for the spectacular return of a Dickensian favourite. You don’t need to […]
In the first of a monthly op-ed series on all things alcohol marketing, guest writer Rich looks at why craft lager isn’t quite set to take the world by storm.