The Top 5 alcohol marketing news stories for the month of December from new and trending hard seltzer to the future of differentiating a low and no alcohol brand, and even Amazon’s new wine range.
1. WHAT YOU NEED TO KNOW ABOUT THE HARD SELTZER REVOLUTION
YesMore company director tells The Drinks Business what the UK needs to know about the hard seltzer revolution, based on insight and case studies from the already quite well established category in the US.
2. JOHNNIE WALKER LAUNCHES WHISKY BUILDER TOOL
The tool helps potential consumers choose their perfect bottle of whisky, without tasting a single drop, by asking questions about what you order in restaurants and what kind of scents you wear. Eau de dram, anyone?
3. HOW TO PROPERLY CHAMPION YOUR NO AND LOW ALCOHOL BRAND IN 2020
Premium alternatives are the way to go when swapping out alcohol beverages on a sober night out. But how will you set yourself apart from the rest? YesMore company director, Tom Harvey, sets out key things you should explore when it comes to differentiating and marketing your low and no alcohol drinks brand.
4. ABSOLUT’S “RECYCLED” BOTTLE SUPPORTING SUSTAINABILITY
With a bottle made with more than 41% recycled glass, as the rest of their products, Absolut Vodka is challenging travellers to be more conscious about how they can reduce their environmental foot print.
5. AMAZON LAUNCHES THEIR OWN RANGE OF WINES
The online retailing giant has decided to expand its already monstrous reach into alcohol production, using existing knowledge of what varieties and brands sell best to create a genetically engineered super-soldier wine.
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