Your October digest of the latest and greatest from the world of alcohol marketing, by the team at YesMore Agency.
This post first appeared as an email newsletter to our subscribers, who receive 5 top stories from the world of Alcohol Marketing each month – subscribe here.
REGAL ROGUE TAKES ON SPRITZ SCENE WITH GLOBAL SOCIAL MEDIA CAMPAIGN FROM YESMORE & NATIONAL LISTING IN WAITROSE.
READ IT IN THE GROCER. READ IT IN FAB NEWS.
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WANT TO KNOW WHY INFLUENCERS ALL LOOK THE SAME?
A beauty historian and a psychologist explore why influencer content is becoming samey and how confidence and self-esteem play such a big part in it. Here. Urban Outfitters are even selling an influencer halloween costume (!) so you can fit in too. Here.
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ARE THEMED BARS THE FUTURE OF ALCOHOL MARKETING BY ATTRACTING EXPERIENCE-HUNGRY CONSUMERS? READ MORE HERE.
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INSIDE THE MIND OF A PSYCHEDELIC BEER CAN DESIGNER. DIVE IN HERE.
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ALCOHOL MARKETING EVENTS
TO CHECK OUT THIS OCTOBER
New bar, The Parrot, from Idris Elba with chauffeur-driven Aston Martins
@TheParrotLDN // @IdrisElba // Oct
London Cocktail Week: 1-7 Oct 2018
@DrinkUpLDN // #LCW18 // £10+
Wine & Spirits Show: 12-13 Oct 2018
@WineAndSpiritsShow // £40+
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NEW CLIENT: WE’RE NOW WORKING WITH NEW ZEALAND WINE TO DRIVE TRADE REGISTRATIONS & CONSUMER TICKET SALES TO THEIR WINE SHOWS. CHEERS!
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