This post first appeared as an email newsletter to our subscribers, who receive 5 top stories from the world of Alcohol Marketing each month – subscribe here to get it in your inbox each month. Your November digest of the latest and greatest from the world of alcohol marketing, by the team at YesMore Agency.

YOUNG PEOPLE ARE DRINKING LESS AND LESS ALCOHOL. BUT COULD THIS ACTUALLY BE GOOD FOR PUB CULTURE? OUR QUICK-WITTED WRITER INVESTIGATES. HERE.

CONTENT PLANS ARE DEAD.
ALL HAIL THE CONTENT CHECKLIST.

For too long brands have wasted precious time, money & resources on meticulous content planning – forcing social channels to feel frigid and ‘addy’. It’s time to empower the Community Manager and help brands be more sociable on social media again. Here.

VEGAN AVOCADO BEER. YEP, REALLY. IS THIS THE FUTURE? OR DUMB AF?

EVENTS TO CHECK

OUT THIS NOVEMBER

WhiskyFest San Fransisco: 2nd Nov
@WhiskyAdvocate // $275pp
(we’ll be there, email Dan if you are)

Beavertown Black Friday: 23rd Nov
@BeavertownBeer // 6-11pm // £38pp

Sipsmith Skyline Skating: Nov-Jan
@Sipsmith // £6 – £8pp
(drunk rooftop skating, anyone?)

AMAZON SCOTCH:
BRAZEN ATTEMPT TO ATTRACT OFFLINE DRINKERS??

NEW CLIENT: SPEYBURN WHISKY FROM INTERNATIONAL BEVERAGE GROUP. WE’RE SHOOTING CONTENT & DRIVING THEIR CHRISTMAS CAMPAIGN IN THE USA. BOOM.

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