Alcohol Marketing News - November Top 5 Stories

Alcohol Marketing News - November Top 5 Stories

This post first appeared as an email newsletter to our subscribers, who receive 5 top stories from the world of Alcohol Marketing each month – subscribe here to get it in your inbox each month. Your November digest of the latest and greatest from the world of alcohol marketing, by the team at YesMore Agency.

YOUNG PEOPLE ARE DRINKING LESS AND LESS ALCOHOL. BUT COULD THIS ACTUALLY BE GOOD FOR PUB CULTURE? OUR QUICK-WITTED WRITER INVESTIGATES. HERE.

CONTENT PLANS ARE DEAD.
ALL HAIL THE CONTENT CHECKLIST.

For too long brands have wasted precious time, money & resources on meticulous content planning – forcing social channels to feel frigid and ‘addy’. It’s time to empower the Community Manager and help brands be more sociable on social media again. Here.

VEGAN AVOCADO BEER. YEP, REALLY. IS THIS THE FUTURE? OR DUMB AF?

EVENTS TO CHECK

OUT THIS NOVEMBER

WhiskyFest San Fransisco: 2nd Nov
@WhiskyAdvocate // $275pp
(we’ll be there, email Dan if you are)

Beavertown Black Friday: 23rd Nov
@BeavertownBeer // 6-11pm // £38pp

Sipsmith Skyline Skating: Nov-Jan
@Sipsmith // £6 – £8pp
(drunk rooftop skating, anyone?)


AMAZON SCOTCH:
BRAZEN ATTEMPT TO ATTRACT OFFLINE DRINKERS??

NEW CLIENT: SPEYBURN WHISKY FROM INTERNATIONAL BEVERAGE GROUP. WE’RE SHOOTING CONTENT & DRIVING THEIR CHRISTMAS CAMPAIGN IN THE USA. BOOM.

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About The Author

Tom Harvey - YesMore Agency

Tom has carved out a career in marketing agencies across disciplines from start-ups and scale-ups to big international businesses.

He’s overseen teams delivering both global and local client work and has spent the latter half of his career coaching 25+ different agencies on how to deliver better results for their clients, and coaching brands on how to get more from their agencies.

Tom’s a sucker for French red wine, so much so that he recently got married in a vineyard near Bordeaux!

If you'd like to get in touch with Tom just email tom@yesmore.co.uk, call his mobile on 07944304761 or connect with Tom Harvey on Linkedin

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