This post first appeared as an email newsletter to our subscribers, who receive 5 top stories from the world of Alcohol Marketing each month – subscribe here to get it in your inbox each month. Your November digest of the latest and greatest from the world of alcohol marketing, by the team at YesMore Agency.
YOUNG PEOPLE ARE DRINKING LESS AND LESS ALCOHOL. BUT COULD THIS ACTUALLY BE GOOD FOR PUB CULTURE? OUR QUICK-WITTED WRITER INVESTIGATES. HERE.
For too long brands have wasted precious time, money & resources on meticulous content planning – forcing social channels to feel frigid and ‘addy’. It’s time to empower the Community Manager and help brands be more sociable on social media again. Here.
VEGAN AVOCADO BEER. YEP, REALLY. IS THIS THE FUTURE? OR DUMB AF?
EVENTS TO CHECK
OUT THIS NOVEMBER
BRAZEN ATTEMPT TO ATTRACT OFFLINE DRINKERS??
NEW CLIENT: SPEYBURN WHISKY FROM INTERNATIONAL BEVERAGE GROUP. WE’RE SHOOTING CONTENT & DRIVING THEIR CHRISTMAS CAMPAIGN IN THE USA. BOOM.
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